HILTON : The 4-Stars Hotel market


In 2005, in the context of a difficult economic situation, the HILTON Strasbourg Hotel intends to diversify its client base. The hotel’s management decides to increase the marketing efforts in order to attract both ‘leisure’ and ‘business’ guests. The main objective is to increase the hotel’s RevPar (Revenue per available room) by between 5% and 7%…

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